CiNii Books - Internet management for nonprofits : strategies, tools & trade secrets

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Table of Contents

Introduction: A Primer for Board Members and Nonprofit Executives ix Ted Hart About the Editors xvii Part I Effective Management and Leadership Tools 1 Chapter 1 The ROI of Social Media 3 Beth Kanter Chapter 2 Path to Managing Your Organization Using Online Tools 25 Michael Sola and Tim Kobosko Chapter 3 E-governance is Good Governance 45 Dottie Schindlinger and Leanne Bergey Chapter 4 Social Collaboration and Productivity 63 Russell M. Artzt, John Murcott, and Mark Fasciano Chapter 5 Insight Tools for Surviving and Thriving 83 Roger M. Craver and Ryann Miller Chapter 6 Demystifying Online Metrics 103 Steve MacLaughlin Part II Managing Fundraising and Building Communities Online 129 Chapter 7 Managing Fundraising and Building Communities Online 131 Adrienne D. Capps Chapter 8 The Nonprofit Leader's Volunteer Recruitment and Retention Strategies 159 Walter P. Pidgeon Jr. Appendix 8A Highlights of America's Philanthropic and Volunteering Heritage 177 Appendix 8B Creative Marketing Example 179 Chapter 9 How Successful are Your Social Media Efforts? 181 Danielle Brigida and Jonathon D. Colman Chapter 10 Social "Trysumers" 203 Marcelo Iniarra Iraegui and Alfredo Botti Chapter 11 Social Networks 223 Philip King Chapter 12 Prospect Modeling, Prospect Research 241 Lawrence C. Henze Chapter 13 No Borders 269 Andrew Mosawi and Anita Yuen Part III Making Technology Work for Your Organization 289 Chapter 14 Effective Web Design 291 Allan Pressel Chapter 15 Multichannel Fundraising 315 Michael Johnston and Matthew Barr Appendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339 Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345 Catherine N. Pagliaro Chapter 17 Mobile Technology 367 Ben Rigby Case Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385 Frederic Fournier Notes 399 AFP Code of Ethical Principles and Standards 407 A Donor Bill of Rights 408 Index 409

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Internet management for nonprofits : strategies, tools & trade secrets

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