Essentials of marketing : a marketing strategy planning approach

Author(s)

• Perreault, William D.
• Cannon, Joseph P., Ph. D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Essentials of marketing : a marketing strategy planning approach

William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill/Irwin, c2012

13th ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB08618085
• ISBN:
  • 9780078028885
• LCCN: 2011027873
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xl, 640, 32, 10 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 358.8
• Subject Headings:
  • LCSH : Marketing