Strategic management : creating competitive advantages
著者
書誌事項
Strategic management : creating competitive advantages
McGraw-Hill/Irwin, c2012
6th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
目次
Part One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantagesChapter 2: Analysing the External Environment of the FirmChapter 3: Assessing the Internal Environment of the FirmChapter 4: Recognising a Firm's Intellectual Assets: Moving beyond a Firm's Tangible ResourcesPart Two: Strategic FormulationChapter 5: Business–Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6: Corporate–Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organisational DesignsChapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical OrganisationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case AnalysisChapter 13: Analysing Strategic Management Cases
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