Consumer behaviour : a European perspective
著者
書誌事項
Consumer behaviour : a European perspective
Prentice Hall/Financial Times, 2010
4th ed
- : pbk
- タイトル別名
-
Consumer behavior
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
目次
Part A: Consumers in the marketplace
Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Cases 1-4
Part B: How consumers see the world and themselves
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Cases 5-8
Part C: Consumers as decision-makers
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Cases 9-13
Part D: European consumers and their social groups
Chapter 10: Group influence and opinion leadership
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Cases 14-17
Part E Culture and European lifestyles
Chapter 13: Culture and consumer bevious
Chapter 14: Cultural change processes
Chapter 15: New times, new consumers
Cases 18-22
Glossary
Indexes
「Nielsen BookData」 より