The political marketing game
著者
書誌事項
The political marketing game
Palgrave Macmillan, 2011
- : hardback
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注記
Summary: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism
Includes bibliographical references (p. 238-257) and index
