{"@context":{"owl":"http://www.w3.org/2002/07/owl#","bibo":"http://purl.org/ontology/bibo/","foaf":"http://xmlns.com/foaf/0.1/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/"},"@id":"https://ci.nii.ac.jp/ncid/BB08706524.json","@graph":[{"@id":"https://ci.nii.ac.jp/ncid/BB08706524#entity","@type":"bibo:Book","foaf:isPrimaryTopicOf":{"@id":"https://ci.nii.ac.jp/ncid/BB08706524.json"},"dc:title":[{"@value":"The political marketing game"}],"dc:creator":"Jennifer Lees-Marshment","dc:publisher":[{"@value":"Palgrave Macmillan"}],"dcterms:extent":"xii, 259 p.","cinii:size":"23 cm","dc:language":"eng","dc:date":"2011","cinii:ncid":"BB08706524","cinii:ownerCount":"4","foaf:maker":[{"@id":"https://ci.nii.ac.jp/author/DA13173996#entity","@type":"foaf:Person","foaf:name":[{"@value":"Lees-Marshment, Jennifer"}]}],"bibo:owner":[{"@id":"https://ci.nii.ac.jp/library/FA002994","@type":"foaf:Organization","foaf:name":"神戸大学 附属図書館 社会科学系図書館","rdfs:seeAlso":{"@id":"https://op.lib.kobe-u.ac.jp/opac/opac_openurl/?rfe_dat=ncid/BB08706524"}},{"@id":"https://ci.nii.ac.jp/library/FA005970","@type":"foaf:Organization","foaf:name":"東京経済大学 図書館","rdfs:seeAlso":{"@id":"https://opac.tku.ac.jp/gate?module=search&path=search.do&method=search&searchForm.library=true&searchForm.orderNumber=BB08706524"}},{"@id":"https://ci.nii.ac.jp/library/FA025162","@type":"foaf:Organization","foaf:name":"常葉大学 附属図書館(水落)","rdfs:seeAlso":{"@id":"http://lib.tokoha-u.ac.jp/intrasite/CARINOPACLINK.HTM?OAL=BB08706524"}},{"@id":"https://ci.nii.ac.jp/library/FA007739","@type":"foaf:Organization","foaf:name":"立命館大学 図書館","rdfs:seeAlso":{"@id":"http://runners.ritsumei.ac.jp/opac/opac_openurl/?ncid=BB08706524"}}],"bibo:lccn":["2010050921"],"rdfs:seeAlso":[{"@id":"https://lccn.loc.gov/2010050921"}],"prism:publicationDate":["2011"],"cinii:note":["Summary: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism","Includes bibliographical references (p. 238-257) and index"],"dc:subject":["LCC:JF2112.C3","DC22:324.7"],"foaf:topic":[{"@id":"https://ci.nii.ac.jp/books/search?q=Campaign+management","dc:title":"Campaign management"},{"@id":"https://ci.nii.ac.jp/books/search?q=Political+campaigns","dc:title":"Political campaigns"},{"@id":"https://ci.nii.ac.jp/books/search?q=Marketing+--+Political+aspects","dc:title":"Marketing -- Political aspects"}],"dcterms:hasPart":[{"@id":"urn:isbn:9780230537774","dc:title":": hardback"}]}]}