Marketing research

Author(s)

• McDaniel, Carl D.
• Gates, Roger H.

Bibliographic Information

Marketing research

Carl McDaniel, Jr., Roger Gates

John Wiley & Sons [Singapore], c2013

9th ed., International student version

• : pbk

Note

Includes bibliographical references and index

"Web registration card" in pocket

"Authorized for sale in Europe, Asia, Africa and the Middle East Only"--P. [4] of cover

Details

• NCID: BB08760009
• ISBN:
  • 9781118112717
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Singapore]
• Pages/Volumes: xxx, 636, 1, 49, 8, 10 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8302854678
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Computer network resources