Intercultural interactions in business and management
Author(s)
Bibliographic Information
Intercultural interactions in business and management
(Linguistic insights : studies in language and communication, v. 146)
Peter Lang, c2011
- : pbk
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references
Description and Table of Contents
Description
Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers. From each chapter, different sociolinguistic realities emerge. They affect English, as used largely by non-native speakers, but also the relationship between local or national cultures and the global professional discourse community.
In this context not only the specialized lexis is analysed, but rather the ways in which different geo-political cultures construe, manifest and establish their identities. Although it is difficult to classify pragmatic usages of language, the six chapters in the first section deal with language and culture following a genre-based approach, whereas the six chapters of the second section specifically consider corporate identity in intercultural interactions.
This volume, which aims to avoid stereotypes and promote mutual understanding, is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference, held in Turin, August 2010.
Table of Contents
Contents: Francesca Bargiela-Chiappini: Foreword – Rita Salvi/Hiromasa Tanaka: Introduction – Rita Salvi: Changes, Chances and Challenges in Describing Intercultural Professional Interactions – Winnie Cheng: ‘Excellence, Always’: A Genre Analysis of Engineering Company Brochures – Judith Turnbull: How ‘Glocal’ is Corporate Discourse? A Case Study of a Multinational’s Website – Daniela Cesiri: Intercultural Communication in Business Promotion through Corporate Websites: the Case of Kraft Foods and Nestlé in Europe and Asia – Maria Cristina Gatti: Re-constructing Time and Space to Persuade: An Eastern-European Case-study of Organizational Discourse – Olga Denti/Michela Giordano: ODR Websites: Interaction and Exchange across National Boundaries – Shanta Nair-Venugopal: Subversive Strategies: Language and Interaction in Malaysian Business – Janet Bowker: Crossing National Business Borders: ‘Doing’ US Management Consulting in a Global Context – Hiromasa Tanaka: East-West Business Communication from an East Asian Perspective – Franca Poppi: Mediating between Local and Global Practices: the Use of English as the Lingua Franca for Internal Company Communications – Vittoria Grossi: Intercultural Communication in the Workplace: Insights from the Australian context – Vanessa Leonardi/Irina Khoutyz: Teaching Intercultural Business Communication Strategies in an Increasingly Globalized World.
by "Nielsen BookData"