Handbook of Islamic marketing

著者

書誌事項

Handbook of Islamic marketing

edited by Özlem Sandıkcı, Gillian Rice

E. Elgar, c2011

  • : cased
  • : [pbk.]

大学図書館所蔵 件 / 全9件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities. Contributors include: B. Agirdir, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay, A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M. El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar, N. Muhamad, R. Muhamad, S. Prokopec, G. Rice, O.H. Sanaktekin, O. Sandikci, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M. Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. Yusof

目次

Contents: 1. Islamic Marketing: An Introduction and Overview OEzlem Sandikci and Gillian Rice PART I: MORALITY AND THE MARKETPLACE 2. Islamic Ethics and Marketing Abbas J. Ali 3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer Behaviour Nazlida Muhamad 4. Investment, Fashion and Markets in the Muslim World Alexandru Balasescu PART II: MUSLIM CONSUMPTIONSCAPES 5. Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing Russell Belk and Rana Sobh 6. Being Fashionable in Today's Tunisia: What About Cultural Identity? Fatma Smaoui and Ghofrane Ghariani 7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa Elizabeth C. Hirschman and Mourad Touzani 8. Lifestyles of Islamic Consumers in Turkey Yonca Aslanbay, OEzlem Hesapci Sanaktekin and Bekir Agirdir 9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim Households Hayiel Hino 10. Understanding Preference Formation of Functional Food Among Malaysian Muslims Siti Hasnah Hassan PART III: MARKETING PRACTICES 11. Market-orientation and Islamic Business Practices in Malaysia Raja Nerina Raja Yusof, Andre M. Everett and Malcolm H. Cone 12. An International Marketing Strategy Perspective on Islamic Marketing Sonja Prokopec and Mazen Kurdy 13. Islamic Banking: The Convergence of Religion, Economic Self-interest and Marketing Kenneth Beng Yap 14. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry Rusnah Muhamad, T.C. Melewar and Sharifah Faridah Syed Alwi 15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical Investigation Omneya Mokhtar Yacout and Mohamed Farid ElSahn 16. Islam and Corporate Social Responsibility in the Arab World: Reporting and Discourse Cameron Thibos and Kate Gillespie 17. Exploring Marketing Strategies for Islamic Spiritual Tourism Farooq Haq and Ho Yin Wong 18. A Digital Media Approach to Islamic Marketing Mohamed El-Fatatry, Stephen Lee, Tariq Khan and Vili Lehdonvirta PART IV: GLOBALIZATION, POLITICS AND RESISTANCE 19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance Sultan Tepe 20. The Arab Consumer Boycott of American Products: Motives and Intentions Maya F. Farah 21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets Chae Ho Lee and Jennifer D. Chandler 22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World Stage Rula Al-Abdulrazak and Derrick Chong PART V: THE FUTURE 23. The Future of Islamic Branding and Marketing: A Managerial Perspective Paul Temporal 24. Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches OEzlem Sandikci and Guliz Ger Index

「Nielsen BookData」 より

詳細情報

ページトップへ