Social media in travel, tourism and hospitality : theory, practice and cases
著者
書誌事項
Social media in travel, tourism and hospitality : theory, practice and cases
(New directions in tourism analysis / series editors, Kevin Meethan, Dimitri Ioannides)
Ashgate, c2012
- : hbk
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
目次
- Introduction
- 1: Web 2.0: Strategic and Operational Business Models
- 1: Introduction to Part 1
- 2: Web 2.0 and Networks in Wine Tourism: The Case Studies of www.greatwinecapitals.com and www.wineandhospitalitynetwork.com
- 3: Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism
- 4: 'Creating the Buzz': Merchant City (Glasgow) Case Study
- 5: Examining Hotel Managers' Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong Kong
- 2: Web 2.0: Applications for Marketing
- 6: Introduction to Part 2
- 7: Theoretical Models of Social Media, Marketing Implications, and Future Research Directions
- 8: Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing
- 9: National DMOs and Web 2.0
- 10: Arizona Meeting Planners' Use of Social Networking Media
- 11: Web 2.0 and Pricing Transparency in Hotel Services
- 12: Blogs: "Re-inventing" Tourism Communication
- 3: Web 2.0: Travellers' Behaviour
- 13: Introduction to Part 3
- 14: Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media
- 15: Use and Creation of Social Media by Travellers
- 16: Users' Attitudes Toward Online Social Networks in Travel
- 17: An Exploration of Wine Blog Communication Patterns
- 18: The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism
- 4: Web 2.0: Knowledge Management and Market Research
- 19: Introduction to Part 4
- 20: Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry
- 21: Analysing Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis
- 22: Social Media Monitoring: A Practical Case Example of City Destinations
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