Flying high in a competitive industry : secrets of the world's leading airline
著者
書誌事項
Flying high in a competitive industry : secrets of the world's leading airline
McGraw-Hill, c2009
Rev. ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of "Flying High in a Competitive Industry" begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.
目次
Preface
Chapter 1 The Airline Industry: Economics and Strategic Trends
Chapter 2 Airline Industry Structure: Disastrous Performance and the Route to Success
Chapter 3 Key Drivers of SIA's Performance: A Strategic Choice and Resource Deployment Perspective
Chapter 4 Achieving Cost-Effective Service Excellence at Singapore Airlines
Chapter 5 Innovation as a Key to Sustained Service Excellence
Chapter 6 Managing People Effectively to Deliver Sustained Service Excellence
Chapter 7 How to Win in Cut-Throat Industries I: Achieving Strategic Alignment
Chapter 8 How to Win in Cut-Throat Industries II: Strategy, Competencies, Innovation and Culture
Case Study Strategy and Organisation at Singapore Airlines - Creating a Global Champion
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