MM

Author(s)

• Iacobucci, Dawn

Bibliographic Information

MM

Iacobucci

South-Western Cengage Learning, c2012

2[nd ed.], student ed

• : student ed. package
• : [text only]

Other Title

MM2

Marketing management

Note

Cover title

Includes student reference card, chapter review cards, and notes

Includes index

Details

• NCID: BB08984491
• ISBN:
  • 9780538481342
  • 9780538481380
• LCCN: 2010941989
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xi, 243, [40] p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management