Business-to-business marketing management : strategies, cases, and solutions

著者

• Glynn, Mark S.
• Woodside, Arch G.

書誌事項

Business-to-business marketing management : strategies, cases, and solutions

edited by Mark S. Glynn, Arch G. Woodside

（Advances in business marketing and purchasing, v. 18）（Emerald books）

Emerald, 2012

詳細情報

• NII書誌ID(NCID): BB09001998
• ISBN:
  • 9781780525761
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Bingley
• ページ数/冊数: xiv, 355 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Industrial marketing
  • LCSH : Industrial marketing -- Problems, exercises, etc
• 親書誌ID:
  • BA20036241
  • BB00489229