MM

Author(s)

• Iacobucci, Dawn

Bibliographic Information

MM

Iacobucci

South-Western Cengage Learning, c2013

3[rd ed.], student ed

• : student ed. with package
• : [text only]

Other Title

MM3

Marketing management

Note

Cover title

Includes student reference card

Includes index

Details

• NCID: BB09033983
• ISBN:
  • 9781133190608
  • 9781133190141
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xi, 244, [16] p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management