Advertising, the media and globalisation : a world in motion
Author(s)
Bibliographic Information
Advertising, the media and globalisation : a world in motion
Routledge, 2012
- : hbk
- : pbk
- Other Title
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Advertising, the media and globalization
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Note
Bibliography: p. [136]-151
Includes index
Description and Table of Contents
Description
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.
Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:
advertising as an object of study
global trends in the advertising industry
advertising and the media in motion
current issues in advertising, media and society
advertising, globalization and world regions.
While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Table of Contents
1. Advertising as an Object of Study 2. Global Trends in the Advertising Industry 3. Advertising and the Media 4. Issues in Advertising and Society 5. Advertising, Globalisation and World Regions
by "Nielsen BookData"