Media now : understanding media, culture, and technology
著者
書誌事項
Media now : understanding media, culture, and technology
Wadsworth Cengage Learning, c2012
7th ed
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注記
Bibliography: p. 538-549
Includes index
内容説明・目次
内容説明
"Media Now, Seventh Edition", empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. "Media Now" prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, "Media Now" provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
目次
1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Video Games. 14. Media Uses and Effects. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.
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