Marketing and public relations for museums, galleries, cultural and heritage attractions

Author(s)

• French, Ylva
• Runyard, Sue

Bibliographic Information

Marketing and public relations for museums, galleries, cultural and heritage attractions

Ylva French and Sue Runyard

Routledge, 2011

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB09046282
• ISBN:
  • 9780415610452
  • 9780415610469
• LCCN: 2010050822
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 365 p.
• Size: 26 cm
• Classification:
  • LCC : AM121
  • DC22 : 069/.068
• Subject Headings:
  • LCSH : Museums -- Marketing
  • LCSH : Museums -- Public relations
  • LCSH : Arts -- Marketing
  • LCSH : Arts -- Public relations
  • LCSH : Cultural property -- Marketing
  • LCSH : Cultural property -- Public relations