The basic business library : core resources and services

著者

書誌事項

The basic business library : core resources and services

Eric Forte and Michael R. Oppenheim, editors

Libraries Unlimited, c2012

5th ed

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

収録内容

  • Introduction : core resources for the accidental business librarian / Eric Forte
  • Accessing the business literature / Lucy Heckman
  • Core collection of business periodicals / Ruthie Brock and Carol Byrne
  • Government information sources / Eric Forte
  • Investment sources / Madeleine Cohen
  • Marketing research / Wendy Diamond
  • Start-ups / Chris LeBeau
  • Deep business research : resources for in-depth academic research in business / Gary W. White
  • Collection development for business / Mark E. Andersen
  • Business reference : advice and strategy for serving today's business users / Louise Klusek
  • 2010 and beyond / Howard F. McGinn

内容説明・目次

内容説明

Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

目次

Contents Preface Chapter 1: Introduction: Core Resources for the Accidental Business Librarian Eric Forte Chapter 2: Accessing the Business Literature Lucy Heckman Chapter 3: Core Collection of Business Periodicals Ruthie Brock and Carol Byrne Chapter 4: Government Information Sources Eric Forte Chapter 5: Investment Sources Madeleine Cohen Chapter 6: Marketing Research Wendy Diamond Chapter 7: Start-Ups Chris LeBeau Chapter 8: Deep Business Research: Resources for In-Depth Academic Research in Business Gary W. White Chapter 9: Collection Development for Business Mark E. Andersen Chapter 10: Business Reference: Advice and Strategy for Serving Today's Business Users Louise Klusek Chapter 11: 2010 and Beyond Howard F. McGinn Index About the Editors and Contributors

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