The business environment : themes and issues
著者
書誌事項
The business environment : themes and issues
Oxford University Press, c2011
2nd ed
- : pbk
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Previous ed.: 2008
Includes bibliographical references and index
内容説明・目次
内容説明
This successful text provides a unique and stimulating approach to the business environment. While the classic 'PESTLE' structure is outlined in Part One, Part Two is used to explore key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment. Online Resource Centre (ORC) For Students: o Multiple choice questions o Flashcard glossaries o Web exercises o Oxford News Now (RSS feeds provide news articles, taken from a variety of sources, which are specially filtered to be relevant to the business environment) o Guide to further reading and learning resources o Web links o Learning objectives For registered adopters of the text: o Additional cases o Figures and tables from the text o Lecturer's guide o PowerPoint slides (updated and extended) o Answers to review questions
目次
- INTRODUCTION
- 1. Business and its environments
- PART ONE: ENVIRONMENTS
- 2. The economic environment
- 3. The technological environment
- 4. The political environment
- 5. The legal environment
- 6. The social and cultural environment
- PART TWO: ISSUES
- 7. Keeping the economy stable
- 8. Globalization of business: good or bad?
- 9. Can the marketplace be ethical? Corporate responsibility
- 10. Global warming, pollution, resource depletion and sustainable development: Is business the problem, and can it be part of the solution?
- 11. Does business have too much power?
- 12. Are opportunities in business equal?
- 13. European business: a deepening or widening Union?
- 14. The changing public sector: becoming more 'business-like'?
- 15. Entrepreneurship and enterprise: national drivers of economic performance?
- CONCLUSION
- 16. Themes and issues: looking ahead
「Nielsen BookData」 より