Unveiling fashion : business, culture, and identity in the most glamourous industry
著者
書誌事項
Unveiling fashion : business, culture, and identity in the most glamourous industry
（INSEAD business press）
Palgrave Macmillan, 2012
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注記
Includes bibliographical references (p. 173-189) and index
内容説明・目次
内容説明
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
目次
Introduction Affirmation: Fashion as a Bridge between Individuals and Society Convergence: The Centralization of Trends Autonomy: The Emergence of Styles and their Dynamics Personalization: Fashion as Craft and Profession Symbolization: The Power of Brands Imperialization: The Empire(s) of Fashion
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