The twenty-first-century media industry : economic and managerial implications in the age of new media
著者
書誌事項
The twenty-first-century media industry : economic and managerial implications in the age of new media
（Studies in new media）
Lexington Books, 2011, c2010
- : pbk
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注記
Bibliography: p. 269-277
Includes index
内容説明・目次
内容説明
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
目次
Dedication
List of Tables
List of Figures
Foreword
Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors
1: New Media: New Technology, New Ideas or New Headaches
2: Media Management: The Changing Media Industry and Adaptability
3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off
4: The Obstinate Audience Revisited: The Decline of Network Advertising
5: Going Viral: Mass Media Meets Innovation
6: The First Domino: The Recorded Music Industry and New Technology
7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media
8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom
9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices
10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones
11: Making Money with Mobile
12: Cinema in the Age of RWX Culture
13: Local Market Radio: Programming and Operations in a New Media World
About the Editor
About the Contributors
Bibliography
Index
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