Enchantment : the art of changing hearts, minds and actions

Author(s)

• Kawasaki, Guy

Bibliographic Information

Enchantment : the art of changing hearts, minds and actions

Guy Kawasaki

（Penguin business）

Portfolio/Penguin, 2012, c2011

• : pbk

Note

Includes bibliographical references (p. [191]-192) and index

Details

• NCID: BB09113131
• ISBN:
  • 9780241953655
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxi, 211 p.
• Size: 20 cm
• Classification:
  • DC23 : 658.80019
• Subject Headings:
  • LCSH : Persuasion (Psychology) in organizations
  • LCSH : Influence (Psychology)
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Management -- Psychological aspects
• Parent Bibliography ID:
  • BA18230230