Essentials of marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Essentials of marketing

Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel

South-Western Cengage Learning, c2012

7e

Note

Includes bibliographical references (p. 612-624) and indexes

Details

• NCID: BB09114644
• ISBN:
  • 9780538478342
• LCCN: 2010935812
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxiii, 648 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management