Strategic marketing

Author(s)

• Mooradian, Todd A.
• Matzler, Kurt
• Ring, Lawrence J.

Bibliographic Information

Strategic marketing

Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring

（Pearson international edition）

Pearson, c2012

Note

Includes bibliographical references and index

Details

• NCID: BB09115057
• ISBN:
  • 9780137136971
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiv, 384 p.
• Size: 23 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
• Parent Bibliography ID:
  • BA82923680