Business plans for dummies
著者
書誌事項
Business plans for dummies
(--For dummies)
Wiley, c2005
2nd ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. "Business Plans For Dummies, 2nd Edition" helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you: realistically determine where your business is and where you want to go; create a detailed business plan and put it into action instead of in a drawer; use the plan to secure financing; prepare for opportunities; and, avoid common pitfalls.
In short, "Business Plans for Dummies" helps you determine where you want your business to go and create a map for getting there. You'll discover how to: identify and approach potential financial backers, including venture capital firms, angels, bankers, and others; clarify and crystallize your company's mission, vision, and values; analyze your industry and your competition; identify your customers, including their needs, habits, purchase triggers, and decision-making processes; objectively analyze your company's strengths and weaknesses; analyze your financial situation in order to do realistic forecasts and budgets; recognize trends and anticipate changes, both in the overall economy and in your industry; plan for growth, considering the product life cycle, new products, or new markets; and, structure your organization and nurture leadership. Complete with diverse techniques and approaches plus a sample business plan, "Business Plans For Dummies" gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.
目次
Introduction. Part I: Knowing Where You Want to Go. Chapter 1: Preparing to Do a Business Plan. Chapter 2: Understanding the Importance of a Business Plan. Chapter 3: Setting Off in the Right Direction. Chapter 4: Charting the Proper Course. Part II: Describing Your Marketplace. Chapter 5: Examining the Business Environment. Chapter 6: Slicing and Dicing Markets. Chapter 7: Getting Better Acquainted With Customers. Chapter 8: Checking Out Your Competition. Part III: Weighing Your Company's Prospects. Chapter 9: Assessing Where You Stand Today. Chapter 10: Making Money Doing What You Do Best. Chapter 11: Figuring Out the Financial Details. Chapter 12: Forecasting and Budgeting. Part IV: Looking to the Future. Chapter 13: Managing Uncertainty. Chapter 14: Thinking Strategically. Chapter 15: Growing Up and Growing Bigger. Part V: Putting Your Business Plan into Action. Chapter 16: Shaping Your Organization. Chapter 17: Leading the Way. Part VI: The Part of Tens. Chapter 18: Ten Signs That Your Business Plan Needs Refreshing. Chapter 19: Ten Questions to Ask about Your Plan. Chapter 20: Ten Business-Planning Never-Evers. Appendix: A Sample Business Plan. Index.
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