The economics of beer
著者
書誌事項
The economics of beer
Oxford University Press, 2011
大学図書館所蔵 全13件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close
interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition.
This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer
and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market
developments.
目次
- PART I: HISTORY
- 1. A Brief Economic History of Beer
- 2. Beer Production, Profits, and Public Authorities in the Renaissance
- 3. Standards and International Trade Integration: A Historical Review of the German 'Reinheitsgebot'
- 4. Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the 18th and 19th Centuries
- 5. Belgian Beers: Where History Meets Globalization
- PART II: CONSUMPTION
- 6. Cold Comfort in Hard Times: Do People Drink More Beer During Recessions?
- 7. Beer Drinking Nations: The Determinants of Global Beer Consumption
- 8. Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry
- 9. Culture and Beer Preferences
- PART III: INDUSTRIAL ORGANIZATION
- 10. Competition Policy Towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets?
- 11. Developments in US Merger Policy: The Beer Industry as Lens
- 12. The Growth of Television and the Decline of Local Beer
- 13. Determinants of the Concentration in Beer Markets in Germany and the United States: 1950 - 2005
- 14. How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry
- PART IV: THE NEW BEER MARKETS
- 15. Beer Battles in China: The Struggle over the World's Largest Beer Market
- 16. From Vodka to Baltika: A Perfect Storm in the Russian Beer Market
- 17. Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market
- PART V: CONCLUSION
- 18. Beeronomics: The Economics of Beer and Brewing
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