Strategic advertising management

Author(s)

• Percy, Larry
• Rosenbaum-Elliott, Richard

Bibliographic Information

Strategic advertising management

Larry Percy, Richard Rosenbaum-Elliott

Oxford University Press, c2012

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BB09204612
• ISBN:
  • 9780199605583
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxiii, 389 p., [20] p. of plates
• Size: 25 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Advertising -- Management
  • LCSH : Strategic planning