Global sport marketing : contemporary issues and practice

Author(s)

• Desbordes, Michel
• Richelieu, André

Bibliographic Information

Global sport marketing : contemporary issues and practice

edited by Michel Desbordes and André Richelieu

（Routledge research in sport business and management）

Routledge, 2012

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB09265071
• ISBN:
  • 9780415507202
• LCCN: 2011046309
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xiv, 194 p.
• Size: 25 cm
• Classification:
  • LCC : GV716
  • DC23 : 796.068/8
• Subject Headings:
  • LCSH : Sports -- Marketing -- Cross-cultural studies
  • LCSH : Sports and globalization -- Cross-cultural studies
  • LCSH : Sports -- Economic aspects -- Cross-cultural studies
• Parent Bibliography ID:
  • BB09265049