The law of reputation and brands in the Asia Pacific
著者
書誌事項
The law of reputation and brands in the Asia Pacific
(Cambridge intellectual property and information law)
Cambridge University Press, 2012
- : hbk
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
目次
- Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck
- 2. The social benefits and costs of trade marks and brands Christine Greenhalgh
- Part II. Personal Reputation: 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan
- 4. No personality rights for pop stars in Hong Kong? Peter K. Yu
- 5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson
- Part III. Brands and Personality: 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon
- 7. Reproduction rights in US trade mark law Graeme W. Austin
- 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons
- 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney
- Part IV. Measures: 10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster
- 11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson
- Part V. New Horizons: 12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart
- 13. Branding traditional peoples' traditional knowledge Susy Frankel.
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