Fit to bust : how great companies fail
著者
書誌事項
Fit to bust : how great companies fail
Kogan Page, c2011
- タイトル別名
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Fit to bust
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
There will always be business failures but when you look at who fails, when and how, it's often shocking how far and how fast great companies can fall.
Fit to Bust is an eye-opening investigation of the causes of that failure - whether it's a global financial crisis or a single disastrous decision that undermines years of hard work. Tim Phillips casts a wry eye over the biggest business disasters of recent history to provide you with the inside story behind the news stories, from the collapse of Enron to the downfall of Woolworths, to understand why smart people make bad decisions.
With a particular focus on business detail, management and decision making, Fit to Bust takes us inside the mind of the CEO to teach us how to spot a disaster and look critically at the companies you work for, invest in or buy from. With case studies and interviews, learn why the recession happened and how to avoid the mistakes that led to it.
目次
- Chapter - 01: Bad behaviour
- Chapter - 02: Too good to fail
- Chapter - 03: It worked last time
- Chapter - 04: Modern Rambos
- Chapter - 05: All together now
- Chapter - 06: Greater fools
- Chapter - 07: Look what we made
- Chapter - 08: Almost revolutionary
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