Global franchising operations management : cases in international and emerging markets operations
著者
書誌事項
Global franchising operations management : cases in international and emerging markets operations
Pearson Education, c2012
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This is the definitive guide to launching and running global franchise operations.
It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.
目次
Chapter 1 Introduction 1
Part I: To Franchise or Not to Franchise
Chapter 2 San Francisco Coffee House: An American Style Franchise in Croatia 19
Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
Chapter 3 Trying To Create a Stir: Opening a Coffee Shop in Korea 35
Gyewan Moon and Allen H. Kupetz
Chapter 4 International Marketing and Franchising at Marks & Spencer 49
Ilan Alon
Part II: In Search of Global Opportunities
Chapter 5 Estimating Demand in Emerging Markets for Kodak Express 75
David M. Currie and Ilan Alon
Chapter 6 Ruth's Chris Steak House: The High Stakes of International Expansion 87
Allen H. Kupetz and Ilan Alon
Part III: Franchising in Emerging Markets and Developing Countries
Chapter 7 Master International Franchising in China: The Athlete's Foot, Inc. (Part A) 101
Amber Xu and Ilan Alon
Chapter 8 Master International Franchising in China: The Athlete's Foot, Inc. (Part B) 119
Amber Xu and Ilan Alon
Chapter 9 Social Entrepreneurship and Sustainable Farming in Indonesia 125
Ilan Alon and Eve Misati
Chapter 10 Final Reflections and Epilogues 145
Index 185
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