The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior

著者

    • Lowenstein, Michael W.

書誌事項

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior

Michael W. Lowenstein

ASQ Quality Press, 2011

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注記

Includes bibliographical references (p. 337-347) and index

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