Fashion entrepreneurship : retail business planning

著者

• Granger, Michele (Michele M.)
• Sterling, Tina M.

書誌事項

Fashion entrepreneurship : retail business planning

Michele M. Granger, Tina M. Sterling

Fairchild Books, c2012

2nd ed

注記

Previous ed.: 2003

Includes bibliographical references (p. 358-359) and index

内容説明・目次

内容説明

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

目次

How to Use the CD-ROM and Text Becoming a Fashion Retail Entrepreneur Developing a Road Map for Success Analyzing the Industry and Finding Customers Identifying the Product and the Business Concept Planning a Strategy to Open a Business Finding the Right Location for the Business Building a Business Using the Web Reaching Customers and Driving Sales Building a Team to Drive Success Planning the Merchandise Assortment Building the Financial Plan Developing Operating and Control Systems

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB09394201
• ISBN:
  • 9781609011345
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxii, 366 p.
• 大きさ: 27 cm.
• 付属資料: 1 CD-ROM
• 分類:
  • DC23 : 381.45687068
• 件名:
  • LCSH : Fashion merchandising
  • LCSH : Retail trade -- Management
  • LCSH : Business planning
  • LCSH : Entrepreneurship