Doing business in Europe
著者
書誌事項
Doing business in Europe
Sage, 2011
2nd ed
- : pbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
Electronic Inspection Copy available for instructors here
This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike.
Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context.
New to this edition:
- Expanded coverage of lobbying, SMEs and globalization
- New real-life case studies using a wide range of examples from across Europe
- Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies
An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.
目次
Introduction: The New European Business Environment
PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES
Landmarks of European Integration, or How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players: How the Rules and Agendas of the European Business Environment are Set
PART TWO: BUSINESS EUROPEANIZATION
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics, Finance and Funding
Marketing in Europe
Lobbying the Playing Field
Competing Internationally
PART FOUR: CORPORATE CASE STUDIES
Airbus: A Catalyst of European Integration
Investment Consulting in Eastern Europe with Excedea
The Expansion into Europe of Multi-Latinas: A New Breed of Competitors
The European Market for Schunk: An Audit of Europeanization
European Chief Executives in the Merger Maze: Coping with Multiple Realities
The Europeanization of Marimekko: International Growth and Single Market Effects
Managing Change at Unilever
Altran: Launching a Corporate Representation Office in Brussels
Haier: A Global Chinese Corporation Feels at Home in Germany
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