Creating island resorts
著者
書誌事項
Creating island resorts
（Routledge advances in tourism, 2）
Routledge, 2011
- : pbk
大学図書館所蔵 件 / 全5件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 255-275) and index
"First published 1997. First issued in paperback 2011"--T.p. verso
内容説明・目次
内容説明
This work studies tropical island resorts, the people who live and work there and the tourists who visit them. The author includes, but goes beyond the more commonly encountered marketing and economic analyses of resort destinations, by examining social, cultural, mythical, environmental, organizational and political dimensions.
目次
- Tables and Plates
- acronyms 1 Introduction' The myth of the Tropical Island as an'Earthly Paradise'
- Why a comparative otudy?
- The choice of study regions
- Studying resorts
- Methodology and limitations
- SECTION 1 THE ISLANDS
- 2 The Setting
- The Two Regions Compared
- Geography
- The Whitsundays
- The Mamanucas
- Land Tenure and Management
- The Whitsundays
- The Mamanucas
- Environment and Culture Heritage
- The Whitsundays
- The Mamanucas
- 3 Tourism Development - Island-Style
- History - Growth and Redevelopment
- The Whitsundays
- The Mamanucas
- Entrepreneurs and their Visions
- The Whitsundays
- The Mamanucas
- The Institutional Framework
- The Whitsundays
- The Mamanucas
- SECTION 2 THE INDUSTRY
- 4 Getting Business for the Pleasure Periphery
- The Scale and Nature of Island Resort Operations
- Integration in the Air-Inclusive Holiday Sector
- Regulation and the Air-Inclusive Holiday Sector
- Market Size and Main Destinations
- Domestic and International Air-Inclusive Tours: a Comparison
- Emerging Structures and Industry Trends
- Assessing the Attributes of Island Resorts
- Awareness and Visitation
- Positioning
- Target Marketing and Market Segmentation
- The Marketing Mix
- Future Marketing Priorities
- SECTION 3 THE RAW AND THE COOKED
- 6 Fitting the Image?
- The Mythical South Pacific - Imaginary since the Time of the Cook Voyages
- The Triumph of the Visual - Advertising as the Language of Consumption
- Tropical Islands as the Ultimate 'Gratification'
- What the Holidaymakers Think
- 7 Social Engineering?
- The Social Impact of Tourism
- Island Resorts as the Realization of an Ideal Community
- To What Extent Can the Resort Experience be Described as Authentic?
- Social Interactions at Resorts
- The Style and Quality of Service
- The Rise and Rise of the Family
- 8 Resort Landscapes
- Resort-goers as Consumers of Landscape
- Historic and Spatial Dimensions
- Postmodernism-Island Style
- Resort Landscapes and Consumption Places
- a System Approach
- Consumer and Industry Perspectives
- 9 Opportunities for Further Research
- Bibliography and Interviewees
「Nielsen BookData」 より
