Integrated marketing communications in advertising and promotion

著者

• Shimp, Terence A.

書誌事項

Integrated marketing communications in advertising and promotion

Terence A. Shimp

South-Western Cengage Learning, c2010

8e, International ed

タイトル別名

Integrated marketing communication in advertising and promotion

注記

"International ISE edition" -- Spine

Includes index

詳細情報

• NII書誌ID(NCID): BB09441108
• ISBN:
  • 9780324665314
• LCCN: 2008939395
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Australia
• ページ数/冊数: xx, 668 p.
• 大きさ: 28 cm
• 分類:
  • DC22 : 658.802
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing