{"@context":{"owl":"http://www.w3.org/2002/07/owl#","bibo":"http://purl.org/ontology/bibo/","foaf":"http://xmlns.com/foaf/0.1/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/"},"@id":"https://ci.nii.ac.jp/ncid/BB09441108.json","@graph":[{"@id":"https://ci.nii.ac.jp/ncid/BB09441108#entity","@type":"bibo:Book","foaf:isPrimaryTopicOf":{"@id":"https://ci.nii.ac.jp/ncid/BB09441108.json"},"dc:title":[{"@value":"Integrated marketing communications in advertising and promotion"}],"dcterms:alternative":["Integrated marketing communication in advertising and promotion"],"dc:creator":"Terence A. Shimp","dc:publisher":[{"@value":"South-Western Cengage Learning"}],"dcterms:extent":"xx, 668 p.","cinii:size":"28 cm","dc:language":"eng","dc:date":"2010","cinii:ncid":"BB09441108","prism:edition":"8e, International ed","cinii:ownerCount":"2","foaf:maker":[{"@id":"https://ci.nii.ac.jp/author/DA06773632#entity","@type":"foaf:Person","foaf:name":[{"@value":"Shimp, Terence A."}]}],"bibo:owner":[{"@id":"https://ci.nii.ac.jp/library/FA007739","@type":"foaf:Organization","foaf:name":"立命館大学 図書館","rdfs:seeAlso":{"@id":"http://runners.ritsumei.ac.jp/opac/opac_openurl/?ncid=BB09441108"}},{"@id":"https://ci.nii.ac.jp/library/FA008593","@type":"foaf:Organization","foaf:name":"広島経済大学 図書館","rdfs:seeAlso":{"@id":"https://opac.hue.ac.jp/opac/search?target=local&searchmode=complex&s_ncid=BB09441108"}}],"bibo:lccn":["2008939395"],"rdfs:seeAlso":[{"@id":"https://lccn.loc.gov/2008939395"}],"prism:publicationDate":["c2010"],"cinii:note":["\"International ISE edition\" -- Spine","Includes index"],"dc:subject":["DC22:658.802"],"foaf:topic":[{"@id":"https://ci.nii.ac.jp/books/search?q=Communication+in+marketing","dc:title":"Communication in marketing"},{"@id":"https://ci.nii.ac.jp/books/search?q=Sales+promotion","dc:title":"Sales promotion"},{"@id":"https://ci.nii.ac.jp/books/search?q=Advertising","dc:title":"Advertising"},{"@id":"https://ci.nii.ac.jp/books/search?q=Direct+marketing","dc:title":"Direct marketing"}],"dcterms:hasPart":[{"@id":"urn:isbn:9780324665314"}]}]}