China's creative imperative : how creativity is transforming society and business in China
著者
書誌事項
China's creative imperative : how creativity is transforming society and business in China
John Wiley & Sons (Asia), 2008
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store--one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer -- it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink Chinaa s creative potential.
目次
Foreword (Shelly Lazarus, Chairman and CEO, Ogilvy and Mather Worldwide). Preface. Acknowledgments. 1. Genesis. 2. A Short Cultural History of China: The glorious, inventive tradition. 3. Republic, Revolution, Reform: How 20th-century political change influenced Chinese creativity. 4. From Pianos to Postmodern Punk: The ferment in contemporary music in China. 5. Million-Dollar Dreams: The art market takes off. 6. Showbiz and Shooting Stars: Finding an outlet for creative talent on or behind the screen. 7. Designed for Success: Products and fashion embrace creativity and set cash registers ringing. 8. Stimulant of the Masses: The creative phenomenon that is sweeping the nation. 9. Revelation: The Business Imperative: Busting some common myths about Chinese creativity. Index.
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