Electronic commerce

Author(s)

• Schneider, Gary Paul

Bibliographic Information

Electronic commerce

Gary P. Schneider

Course Technology Cengage Learning, c2013

10th ed., student ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

by "Nielsen BookData"

Details

• NCID: BB09510095
• ISBN:
  • 9781133526827
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiii, 584 p.
• Size: 23 cm
• Classification:
  • LCC : HF5548.32
• Subject Headings:
  • LCSH : Electronic commerce
  • LCSH : Electronic data interchange
  • LCSH : Business enterprises -- Computer networks
  • LCSH : Internet marketing