Hispanic marketing : connecting with the new latino consumer

Author(s)

• Korzenny, Felipe
• Korzenny, Betty Ann

Bibliographic Information

Hispanic marketing : connecting with the new latino consumer

Felipe Korzenny, Betty Ann Korzenny

Routledge, 2012

2nd ed

• : pbk

Note

Includes index

Details

• NCID: BB09512421
• ISBN:
  • 9781856177948
• LCCN: 2011009929
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiv, 386 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.33.U6
  • DC22 : 658.80089/68073
• Subject Headings:
  • LCSH : Hispanic American consumers
  • LCSH : Consumer behavior -- United States
  • LCSH : Target marketing -- United States