Olympic marketing

Author(s)

• Ferrand, Alain
• Chappelet, J.-L. (Jean-Loup)
• Séguin, Benoît

Bibliographic Information

Olympic marketing

Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin

Routledge, 2012

• : hbk
• : pbk

Note

Includes bibliographical references (p. [241]-255) and index

Details

• NCID: BB09512873
• ISBN:
  • 9780415587860
  • 9780415587877
• LCCN: 2011047095
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 271 p.
• Size: 24 cm
• Classification:
  • LCC : GV721.5
  • DC23 : 796.48068
• Subject Headings:
  • LCSH : Olympics -- Management
  • LCSH : Olympics -- Marketing
  • LCSH : Sports -- Management
  • LCSH : Sports -- Marketing