The fundamentals of printed textile design

著者

    • Russell, Alex

書誌事項

The fundamentals of printed textile design

Alex Russell

（AVA academia）

AVA Publishing, c2011

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注記

"Another in the AVA Academia series …" -- Cover

Includes bibliographical references (p. 195) and index

内容説明・目次

内容説明

The Fundamentals of Printed Textile Design explores contemporary practice in printed textile design. It outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware. In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. This book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow.

目次

  • Introduction. The framework: Printed textile design history
  • Careers in printed textile design
  • Printed textiles and digital technology
  • The planet
  • Chapter summary. Answering the brief: The brief
  • Getting started
  • Colour
  • Final designs: repeat and placement
  • Chapter summary. Context & Communication: Industry criteria
  • The bigger picture
  • Illustration, identity and art direction
  • Chapter summary. Style & content: Design categories
  • Colourways and co-ordinates
  • Change and evolution
  • Chapter summary. Working professionally: The collection
  • The portfolio
  • The world of work
  • Chapter summary. Technical considerations: Designing for manufacture
  • Equipment list
  • Good working practice
  • Chapter summary. Conclusion. Bibliography. Glossary. Index. Acknowledgements/Picture credits. Working with ethics.

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