Economics of sport and recreation


Economics of sport and recreation

Chris Gratton and Peter Taylor

Taylor & Francis, 2005

大学図書館所蔵 件 / 1



Originally published 2000

"Transferred to digital printing 2005"--T.p. verso

Bibliography : p. [223]-231

Includes index



The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book. Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.


Section I: Introduction 1.Sport and Economics 2.The Economic Importance of Sport Section II: Demand 3.The Demand for Leisure Time 4.The Demand for Sport: Theory 5. The Demand for Sport: Evidence Section III: Supply 6. Government and Sport 7.The Voluntary Sector and Sport 8. The Commercial Sector and Sport: The Sports Industry Section IV: Contemporary Issues in the Economics of Sport 9.Sports Sponsorship 10.Major Sports Event 11. Professional Team Sports 12.Sport and Broadcasting

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  • ISBN
    • 0419189602
  • 出版国コード
  • タイトル言語コード
  • 本文言語コード
  • 出版地
  • ページ数/冊数
    vi, 234 p.
  • 大きさ
    24 cm
  • 件名