Understanding global cultures : metaphorical journeys through 31 nations, clusters of nations, continents, and diversity
Author(s)
Bibliographic Information
Understanding global cultures : metaphorical journeys through 31 nations, clusters of nations, continents, and diversity
Sage, c2013
5th ed
- : pbk
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Note
Includes bibliographical references (p. 613-637) and index
Description and Table of Contents
Description
In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor - any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively - as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.
Table of Contents
Preface: Understanding Cultures in Depth Acknowledgments and Coauthors PART I. INTRODUCTION 1. Understanding Cultural Metaphors PART II. AUTHORITY-RANKING CULTURES 2. The Thai Kingdom 3. The Japanese Garden 4. Bedouin Jewelry and Saudi Arabia 5. The Turkish Coffeehouse 6. Don Ganh: The Two Sides of Vietnam 7. The Polish Village Church 8. Kimchi and Korea PART III. SCANDINAVIAN EGALITARIAN CULTURES 9. The Swedish Stuga 10. The Finnish Sauna 11. The Danish Christmas Luncheon PART IV. OTHER EGALITARIAN CULTURES 12. The German Symphony 13. Irish Conversations 14. The Canadian Backpack and Flag 15. French Wine PART V. MARKET-PRICING CULTURES 16. American Football 17. The Traditional British House PART VI. CLEFT NATIONAL CULTURES 18. The Malaysian Balik Kampung 19. The Nigerian Marketplace 20. The Israeli Kibbutzim and Moshavim 21. The Italian Opera 22. Belgian Lace PART VII. TORN NATIONAL CULTURES 23. The Mexican Fiesta 24. The Russian Ballet PART VIII. THE BASE CULTURE AND ITS DIFFUSION ACROSS BORDERS (CLUSTERS OF NATIONS): THE EXAMPLE OF CHINA 25. China's Great Wall and Cross-Cultural Paradox 26. The Chinese Family Altar 27. The Singapore Hawker Centers PART IX. INDIA, SHIVA, AND DIVERSITY 28. India: The Dance of Shiva 29. India: A Kaleidoscope of Diversity PART X. SAME METAPHOR, DIFFERENT MEANINGS 30. The Spanish Bullfight 31. The Portuguese Bullfight PART XI: POPULAR MUSIC AS CULTURAL METAPHORS 32. The Brazilian Samba 33. The Argentine Tango PART XII PERSPECTIVES ON CONTINENTS 34. Australian Outdoor Recreational Activities 35. The Sub-Saharan African Bush Taxi References Photo Credits Index About the Authors
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