Market-based management : strategies for growing customer value and profitability

Author(s)

• Best, Roger J.

Bibliographic Information

Market-based management : strategies for growing customer value and profitability

Roger J. Best

Pearson Education, publishing as Prentice Hall, c2013

6th ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB09550384
• ISBN:
  • 9780130387752
• LCCN: 2011037795
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxiv, 552 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management