Market-based management : strategies for growing customer value and profitability

著者

• Best, Roger J.

書誌事項

Market-based management : strategies for growing customer value and profitability

Roger J. Best

Pearson Education, publishing as Prentice Hall, c2013

6th ed

• : pbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB09550384
• ISBN:
  • 9780130387752
• LCCN: 2011037795
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxiv, 552 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Management