Operations management for MBAs
著者
書誌事項
Operations management for MBAs
John Wiley & Sons, c2010
4th ed.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Operations Management for MBAs" provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained.
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