Strategic marketing in tourism services

Author(s)

• Tsiotsou, Rodoula H.
• Goldsmith, Ronald Earl

Bibliographic Information

Strategic marketing in tourism services

edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith

Emerald, 2012

1st ed

Note

Includes bibliographical references and index

• NCID: BB09560402
• ISBN:
  • 9781780520704
• LCCN: 2018418045
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xl, 377 p.
• Size: 25 cm
• Classification:
  • DC23 : 338.4791
  • LCC : G155.A1
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Tourism -- Marketing
  • LCSH : Strategic planning
  • CSHF : Planification stratégique
  • FREE : Travel and Tourism eflch
  • FREE : Strategic planning fast
  • FREE : Tourism -- Marketing fast
  • FREE : Tourismus gnd
  • FREE : Marketing gnd
  • FREE : Strategisches Management gnd
  • FREE : Tourismusmarketing stw
  • FREE : Marketingmanagement stw
  • FREE : Marktsegmentierung stw
  • FREE : Destinationsmanagement stw
  • FREE : Beziehungsmarketing stw
  • FREE : Event-Marketing stw
  • FREE : Online-Marketing stw
  • FREE : Welt stw