Excellence in business communication

著者

書誌事項

Excellence in business communication

John V. Thill, Courtland L. Bovée

Pearson, c2013

10th ed

  • : pbk

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Learn Business Communication Skills by Example. Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on readers' future careers.

目次

Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success Through Effective Business Communication Chapter 2: Mastering Team and Interpersonal Skills Chapter 3: Communicating in a World of Diversity Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business Messages Chapter 6: Completing Business Messages Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine and Positive Business Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages Part 4: Preparing Reports and Oral Presentations Chapter 11: Planning Reports and Proposals Chapter 12: Writing Reports and Proposals Chapter 13: Completing Reports and Proposals Chapter 14: Developing Oral Presentations Part 5: Writing Employment Messages and Interviewing for Jobs Chapter 15: Building Careers and Writing Resumes Chapter 16: Applying and Interviewing for Employment

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