A preface to marketing management

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

A preface to marketing management

J. Paul Peter, James H. Donnelly, Jr

（McGraw-Hill international editions）

McGraw-Hill/Irwin, c2013

13th ed., international student ed

Note

"This international student edition is for use outside of the U.S."--Cover

Previous ed.: c2011

Includes bibliographical references and indexes

Details

• NCID: BB0958458X
• ISBN:
  • 9780071318020
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 268 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03817735