Public affairs in practice : a practical guide to lobbying
著者
書誌事項
Public affairs in practice : a practical guide to lobbying
（PR in practice series）
Kogan Page, 2007
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Description based on 2007 reprint
Includes bibliographical references and index
内容説明・目次
内容説明
Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.
This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.
Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.
Finally, there is a discussion of future trends and developments in PA.
目次
- Chapter - 01: Introduction
- Chapter - 02: The art of lobbying
- Chapter - 03: Reputation and the media
- Chapter - 04: Managing issues
- Chapter - 05: Stakeholder relations
- Chapter - 06: Corporate social responsibility
- Chapter - 07: Conclusion
「Nielsen BookData」 より